Amuseables Brie is the most sought-after masseur in Paris. Boasting a creamy cordy rind and a famously soft touch, his aromatherapy sessions are booked solid through the season.

He’s something of a wellness icon in fromage circles – and much-admired by his younger cousin, Amuseables Goat Cheese, who dreams of bottling his own scent one day…

Say what you like about his aroma: Monsieur Brie believes confidence is the most compelling ingredient.